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Employee Spotlight On Rockview Family Farms’ Safety Director

April 11, 2018

Keep Rockview Family Farms Safe Since 2003

At Rockview Family Farms we take workplace safety seriously. Our employees are like family to us and we work hard to keep them safe so that they can excel in their jobs and enjoy life outside of work. Maintaining a safe environment across the company requires a lot of behind-the-scenes effort that often goes unnoticed – making our Safety Director a great choice to feature for an employee spotlight!

When we first approached Bill Kroese about being featured on our blog he was reluctant. Bill is a hard-working guy who loves a challenge and has never asked for recognition. He has been with the company for 16 years, during which he has performed a variety of different roles including home delivery management, transportation department supervisor, insurance claim and property management, oversight of loss protection and director of safety.

Along with appreciating a good challenge, Bill genuinely wants to do what is best for the company and is willing to step in where needed. In his years with Rockview Family Farms, Bill has formed strong relationships with employees across departments and his good rapport serves him well as Safety Director. In his role Bill equips department leaders with the training and accountability to promote a safe environment, minimize loss and make sure employees feel cared for. Bill appreciates that his role is always changing, commenting that his “ultimate goal is to bring value to the company” and he hopes to “never stop learning because the more you know the more you need to know”.

5 Things You May Not Know About our Safety Director:

  1. Bill’s favorite Rockview Family Farms product is chocolate milk
  2. With four teenagers in the house, Bill’s family drinks 5-6 gallons of milk every week
  3. Bill’s job includes tracking down lost milk crates (if you see him be sure to ask about the strangest places he has found them – you’ll be entertained).
  4. According to Bill, the best part about his job is his fellow employees. He couldn’t imagine coming to work and not enjoying the people he works with.
  5. We asked Bill what a good day at work looks like, he shared, “Every day we make it through without an injury is a great day”.

We are so grateful for hard working employees like Bill who help make Rockview Family Farms the best it can be. Our employees are like family to us and keeping them safe is a top priority. We think that farm fresh milk tastes EVEN BETTER when it comes from a company whose employees are healthy, happy and challenged in their work, don’t you agree?


Our virtual Christmas card to all of you!! 🎅🏼🌲🥛 Who is planning on bundling up to see some lights tonight?? Tis the season for holiday light shows and boat parades! 🌲🎅🏼 — TELL US, what will be on your thermos tonight, creamy hot chocolate or spiked eggnog?? — The first person to tag us in a picture of their warm beverage of choice will receive a $15 @grocery_outlet gift card!! You didn’t think we would let #nationalcookieday pass without a shout out to our BFF, did you? Cookies + Milk = ❤️ Did you know our cows know how to floss? 😂🐮🎼 We had so much fun at the Downey Christmas Parade! 🎅🏼 See that in the background?? Check out our BILLBOARD on Lakewood Blvd near Firestone! — TAG US in a photo of the billboard for a chance to win a @grocery_outlet gift card! 🚐 • • • #divco #divcomilktruck #rockviewfamilyfarms #buylocal #localmilk #newbillboard #socal #downey It’s officially EGGNOG season!! 🎅🏼🥛🎄 Raise your hand if you’ve got a carton in your fridge!! 🖐🏼 (📸 from @etggolf) • • • #eggnog #eggnogseason #christmas #christmasseason #tisthrseason #holidaynog #rockviewfamilyfarms Happy Thanksgiving everyone! Hope you have a wonderful day celebrating and giving thanks with you’re loved ones! 🍽🍁🦃 If you entered our contest yesterday, check our stories for the answers and winner announcement! • • • #thanksgiving #thanksgivingmeal #thankful #rockviewfamilyfarms 🍂THANKSGIVING CONTEST🍂 Match the classic Thanksgiving Dish (first 5 images) with the Rockview product (last 5 images) that you use to make it! The more dishes you match, the more chances to win! — One winner will be selected to win a Rockview insulated lunch bag and a $15 @grocery_outlet gift card!! — #contest #thanksgivingmeal #greenbeancasserole #pumpkinpie #mashedpotatoes #biscuits #creamedcorn The results are in!! Thanks to all of you who liked and shared our posts, we are donating $620 to @foodonfootla to help them feed and equip the homeless this Thanksgiving season! 🦃 • • • #foodonfootla #rockviewfamilyfarms #quarterlycowmunitygiving #togetherwecan #giveback #feedhomeless Proud supporter of the @vchsdefenders cross country team! 🏃🏼‍♀️🍫🥛 • • • • • #runfast #crosscountry #rockviewfamilyfarms #milk #chocolate milk LAST DAY to raise money for @foodonfootla by LIKING or SHARING this post!! Together we can make an impact this Thanksgiving season 🦃 — Food on Foot does not accept government assistance in order to focus on high quality care without red-tape or restrictions. As a result, Food on Foot depends primarily on the hard work of volunteers and donors who provide the vast majority of the financial support!! • • • • • #rockviewfamilyfarms #giveback #thanksgiving #foodonfootla #homelessness #feedthehomeless Since 1996, Food on Foot has been assisting the homeless people of Los Angeles with hot, nutritious meals every Sunday and a new life off the streets. — Food on Foot's Work for Food program empowers homeless people by helping them earn their way off the streets as fully-employed and self-sustaining members of society. Graduates from this program earn a full-time job, housing, a life-skills education, and the confidence needed to make their accomplishments long-lasting. LIKE or SHARE this post to raise money for @foodonfootla! (See last post for details)