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Employee Spotlight On Rockview Family Farms’ Safety Director

April 11, 2018

Keep Rockview Family Farms Safe Since 2003

At Rockview Family Farms we take workplace safety seriously. Our employees are like family to us and we work hard to keep them safe so that they can excel in their jobs and enjoy life outside of work. Maintaining a safe environment across the company requires a lot of behind-the-scenes effort that often goes unnoticed – making our Safety Director a great choice to feature for an employee spotlight!

When we first approached Bill Kroese about being featured on our blog he was reluctant. Bill is a hard-working guy who loves a challenge and has never asked for recognition. He has been with the company for 16 years, during which he has performed a variety of different roles including home delivery management, transportation department supervisor, insurance claim and property management, oversight of loss protection and director of safety.

Along with appreciating a good challenge, Bill genuinely wants to do what is best for the company and is willing to step in where needed. In his years with Rockview Family Farms, Bill has formed strong relationships with employees across departments and his good rapport serves him well as Safety Director. In his role Bill equips department leaders with the training and accountability to promote a safe environment, minimize loss and make sure employees feel cared for. Bill appreciates that his role is always changing, commenting that his “ultimate goal is to bring value to the company” and he hopes to “never stop learning because the more you know the more you need to know”.

5 Things You May Not Know About our Safety Director:

  1. Bill’s favorite Rockview Family Farms product is chocolate milk
  2. With four teenagers in the house, Bill’s family drinks 5-6 gallons of milk every week
  3. Bill’s job includes tracking down lost milk crates (if you see him be sure to ask about the strangest places he has found them – you’ll be entertained).
  4. According to Bill, the best part about his job is his fellow employees. He couldn’t imagine coming to work and not enjoying the people he works with.
  5. We asked Bill what a good day at work looks like, he shared, “Every day we make it through without an injury is a great day”.

We are so grateful for hard working employees like Bill who help make Rockview Family Farms the best it can be. Our employees are like family to us and keeping them safe is a top priority. We think that farm fresh milk tastes EVEN BETTER when it comes from a company whose employees are healthy, happy and challenged in their work, don’t you agree?


🍪+🥛= Friday magic ✨ Mondays are for chocolate milk🍫🥛 Double tap if you agree!! #chocolatemilk #monday #rockviewfamilyfarms #dairy #schoolmilk What’s your favorite rainy day warm beverage? Vote in our stories! 🌧 ☕️ #rockviewfamilyfarms #rainyday #latte #hotchocolate #americano #coffeeshop Thanks to all of your likes, shares and comments, our first quarter Cowmunity Giving campaign was a huge success and we reached our goal! — We will be donating $1,000 to @jllongbeach to support their incredible and much needed programs as a way to say thanks to our local community. #giveback #supportlocal #communitymatters #rockviewfamilyfarms #juniorleague #longbeach #socal #quarterlycowmunitygiving Hope you’re all cruisin’ through the weekend in style! 🚐😎💙 — We appreciate the overwhelming support on our recent Cowmunity Giving Campaign for @jllongbeach! We love our community and the opportunity to give back together. — We will be sharing the results on Monday so stay tuned! #quarterlycowmunitygiving #giveback #community #rockviewfamilyfarms #juniorleague Last Day to help us support the Junior League of Long Beach (JLLB)!! — Using the training received in the League, JLLB women have helped change the landscape of the greater Long Beach area by serving on boards of directors, actively volunteering for various nonprofits, and often leading and growing nonprofits as the executive director. — By working on philanthropic projects, their members hone leadership skills and gain experience in fundraising, advocacy, strategic planning and implementation. Most importantly, learn how to foster a project from the initial idea to a fully realized program. The JLLB is open to women 21 years of age and older who are interested in transforming their community. www.JLLB.org — Like this post, tag a friend or share this post on your stories for us to donate on your behalf! . . . #quarterlycowmunitygiving #giveback #juniorleague #juniorleaguelongbeach #supportlocal Day Two to support the Junior League of Long Beach (JLLB) @jllongbeach! Just double tap this image and/or tag a friend and we will donate $1 ($2 if you do both!) — The JLLB is currently focused on children grades 5th through 8th. Programming includes curriculum to help children gain confidence in their own abilities, boost their self-esteem, and empower young women with an annual conference called Especially Me exclusively for 5th grade girls. The conference focuses on positive body image, anti-bullying, and empowering girls to make good choices. — In addition, their nutrition initiative, Kids in the Kitchen, helps pave the way for healthy eating from a young age! — Like this post, tag a friend or share this post on your stories for us to donate on your behalf! . . . #quarterlycowmunitygiving #giveback #juniorleague #juniorleaguelongbeach #supportlocal First Quarter Cowmunity Giving is here and we are supporting the Junior League of Long Beach (JLLB)! — Since 1931, the JLLB has trained women to identify needs in the community and develop programs to remedy those issues. Once the programs are self-sustaining, they launch them into the community. Focusing on bettering the lives of women and children, the JLLB has tackled children’s dental health, homelessness, nutrition, domestic violence, human-trafficking, self-esteem, and more. The JLLB is open to women 21 years of age and older who are interested in transforming their community. — Like this post and we will donate $1 to JLLB - share in your stories and we will donate $2! ♥️ Did you catch our employee spotlight post yesterday? 🚛🚛🚛 You can read all about Hector our Route Foreman on our most recent blog post - linked in our profile! New Employee Spotlight Post is up!! 🌟🥛🚛 Hector has been part of our transportation department for over 20 years and is truly a team player. Click the link in our bio to learn more about him and his day to day at Rockview Family Farms! . . . #linkinbio #employeespotlight #familybusiness #smallbusiness #familyowned #weloveouremployees #employeeappreciation Which would you choose? 💚💙 Delicious coffee and a Rockview sighting! ☕️☕️☕️ #humpday #caffeine #rockviewfamilyfarms #milk #roomforcream