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Year-End Giving Trends and Why Giving Back Matters to Us

December 17, 2018

Did you know that nearly one third of all annual giving happens in December? It’s true that there is something about this time of year that makes us feel more united, generous and eager to help others. Of course year-end tax benefits also factor into this trend. As a relatively small (compared to our competitors), family-owned company, the support of our local community is essential to our livelihood. We consider it a privilege to provide top quality products to our community and further invest in our community by supporting nonprofits doing great things.


Quarterly Giving Program and Donations

One of the ways we are able to support our local community is through product donations. We provide free product for a wide-variety of events in our area supporting schools, organizations, and causes. For pictures from some of these events, be sure to follow us on Instagram and Facebook! Another way we are able to give back is through our Quarterly Cow-munity Giving Program.


In the past year and a half, we’ve had the opportunity to support the following organizations doing good things in our local community:


With the support that you’ve shown us on social media, together we have been able to donate over $2500 to these local organizations. We look forward to expanding this impact in 2019! We encourage you to look into the mission of these organizations or others doing good things in your community. The next few weeks are a great time to show support. Many organizations depend on year-end giving donations to meet fundraising goals. We will also be continuing the Quarterly Cow-munity Giving Program in the new year and announcing our Winter 2019 partner in the next few weeks so be sure to follow along!

Did you watch the student-made “Raised on Rockview” videos from Old River Elementary? They did a great job! Follow the link in our profile to check them out and vote on your favorite! What’s your favorite milk to put on your cereal? 🥛 — Snap a pic of a Rockview carton next to your bowl and tag #RockviewCereal and you might win a @grocery_outlet gift card! Because a fourth-generation family-owned and operated business is only possible with a legacy of strong mothers... HAPPY MOTHER’S DAY! 🌼🌼🌼 Tag some of the incredible mothers in your life to say thank you for all they do. Fill er up Friday! 🥛🥛🥛 Double dap if you’re a fan of our new oat milk or if you’re excited to try it! The student-made videos from our partnership with Old River Elementary are LIVE! 🎞 🎥 Visit our BLOG (link in profile) to watch them! Be sure to tell us your favorite Students at Old River Elementary showing off their Rockview shirts! 👫 We’re posting the videos they made for our 2019 contest tomorrow! Is any butter better? 👌🏼 We’re vintage quality now in a convenient paper carton 😉 — #vintage #milkman #rockviewfamilyfarms Everything you could need! Thanks for the snap @grandma_kit_kat! Is it even Easter if you don’t DIY an Easter basket using your Rockview gallon jug? 🐣 Search “milk jug Easter basket” on Pinterest for inspiration and tag us if you get crafty! Question of the day: Have you tried our OAT MILK?!? — We’ve got a brand spankin’ new blog post all about this new trendy beverage. We’re convinced it’s the tastiest one out there and should be in your fridge! Fancy glass? Over cereal? With a cookie to dunk? Tell us your favorite way to enjoy milk! 🥛☕️🍪 #milk #rockviewfamilyfarms #milkandcookies