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Employee Spotlight on Rockview Family Farms’ Route Foreman

February 4, 2019

Transportation Team Player

Hector Palafox has been working at Rockview Family Farms since September of 1998. In over 20 years of service in dedication to the company, Hector has filled a variety of roles and positions including Class A Driver, Yard Goat Driver, Relief Driver, Utility Driver, Dispatch and his current role as Route Foreman. As a leader in our transportation department, Hector plays a key role in making sure that Rockview Family Farms’ quality products get delivered in a timely manner with top notch service.

A Day in the Life

A typical work day for Hector starts at 11:30 pm. There is a lot of behind-the-scenes work that needs to happen before early morning deliveries are made that often go unnoticed. Hector begins his day checking emails for special instructions from salesmen and superiors. He then checks for employee absences to ensure that he has enough man power and secured equipment. Hector then finishes up work that wasn’t finished during the day including printing invoices and getting all 50 routes ready to go out before the driver arrives.

Once these logistical tasks to plan the routes are done, Hector then tends to the trucks. Since the mechanics don’t work at night, Hector takes manual and computer-generated temperatures of each trailer and fixes any problems himself. This could mean jump-starting trailers, tractors and bobtails, putting air in tires, fixing lift gates and replacing light bulbs or marker lights. The last step in getting the trucks ready is weighing them to make sure that they are DOT compliant.

Communication is Key in Transportation

Hector emphasized the importance of making sure he communicates with all other departments to make sure products are loaded correctly and delivered to the right place in a timely manner. Hector works closely with the sales team, the production plant, the warehouse and the load out team. A perfect day to Hector is one that runs smooth with no call outs, injuries, shortages, computer glitches or equipment problems! When all product is loaded and ready in the correct trailer, and drivers are heading out on their routes, he is happy!

Thanks for Your Service Hector!

When he isn’t at Rockview Family Farms making sure everything runs smoothly in our Transportation Department, Hector enjoys going on Harley rides with his wife, friends and co-workers. He enjoys doing long rides and charity rides with this close knit group. Hector also enjoys playing golf with coworkers and coaching a local softball team. Under his leadership, the softball team at Long Beach City College has made it to the play-offs every year since he joined three years ago. Hector is a great guy with a positive attitude and is a key player in our team. Hector was recognized with the Driver of the Year Award in 2010 and continues to excel and invest in our drivers. Thank you for your service and dedication, Hector!


🍪+🥛= Friday magic ✨ Mondays are for chocolate milk🍫🥛 Double tap if you agree!! #chocolatemilk #monday #rockviewfamilyfarms #dairy #schoolmilk What’s your favorite rainy day warm beverage? Vote in our stories! 🌧 ☕️ #rockviewfamilyfarms #rainyday #latte #hotchocolate #americano #coffeeshop Thanks to all of your likes, shares and comments, our first quarter Cowmunity Giving campaign was a huge success and we reached our goal! — We will be donating $1,000 to @jllongbeach to support their incredible and much needed programs as a way to say thanks to our local community. #giveback #supportlocal #communitymatters #rockviewfamilyfarms #juniorleague #longbeach #socal #quarterlycowmunitygiving Hope you’re all cruisin’ through the weekend in style! 🚐😎💙 — We appreciate the overwhelming support on our recent Cowmunity Giving Campaign for @jllongbeach! We love our community and the opportunity to give back together. — We will be sharing the results on Monday so stay tuned! #quarterlycowmunitygiving #giveback #community #rockviewfamilyfarms #juniorleague Last Day to help us support the Junior League of Long Beach (JLLB)!! — Using the training received in the League, JLLB women have helped change the landscape of the greater Long Beach area by serving on boards of directors, actively volunteering for various nonprofits, and often leading and growing nonprofits as the executive director. — By working on philanthropic projects, their members hone leadership skills and gain experience in fundraising, advocacy, strategic planning and implementation. Most importantly, learn how to foster a project from the initial idea to a fully realized program. The JLLB is open to women 21 years of age and older who are interested in transforming their community. — Like this post, tag a friend or share this post on your stories for us to donate on your behalf! . . . #quarterlycowmunitygiving #giveback #juniorleague #juniorleaguelongbeach #supportlocal Day Two to support the Junior League of Long Beach (JLLB) @jllongbeach! Just double tap this image and/or tag a friend and we will donate $1 ($2 if you do both!) — The JLLB is currently focused on children grades 5th through 8th. Programming includes curriculum to help children gain confidence in their own abilities, boost their self-esteem, and empower young women with an annual conference called Especially Me exclusively for 5th grade girls. The conference focuses on positive body image, anti-bullying, and empowering girls to make good choices. — In addition, their nutrition initiative, Kids in the Kitchen, helps pave the way for healthy eating from a young age! — Like this post, tag a friend or share this post on your stories for us to donate on your behalf! . . . #quarterlycowmunitygiving #giveback #juniorleague #juniorleaguelongbeach #supportlocal First Quarter Cowmunity Giving is here and we are supporting the Junior League of Long Beach (JLLB)! — Since 1931, the JLLB has trained women to identify needs in the community and develop programs to remedy those issues. Once the programs are self-sustaining, they launch them into the community. Focusing on bettering the lives of women and children, the JLLB has tackled children’s dental health, homelessness, nutrition, domestic violence, human-trafficking, self-esteem, and more. The JLLB is open to women 21 years of age and older who are interested in transforming their community. — Like this post and we will donate $1 to JLLB - share in your stories and we will donate $2! ♥️ Did you catch our employee spotlight post yesterday? 🚛🚛🚛 You can read all about Hector our Route Foreman on our most recent blog post - linked in our profile! New Employee Spotlight Post is up!! 🌟🥛🚛 Hector has been part of our transportation department for over 20 years and is truly a team player. Click the link in our bio to learn more about him and his day to day at Rockview Family Farms! . . . #linkinbio #employeespotlight #familybusiness #smallbusiness #familyowned #weloveouremployees #employeeappreciation Which would you choose? 💚💙 Delicious coffee and a Rockview sighting! ☕️☕️☕️ #humpday #caffeine #rockviewfamilyfarms #milk #roomforcream